Remember the days before digital cameras and smartphones, when the only way to see special moments was to print the camera snapped ones? Those were the days. Digital cameras and smartphones may have changed everything, but printing photos is making a huge comeback.
As a society, we now produce more photographs than ever before, and the total number is becoming difficult to fathom. Many of them are shared on social media, but many more are simply forgotten. A few good selfies will flash before your eyes as you swipe left or right on them, some late Friday night. But hardly any will make the transition into the physical world.
The reasons for this are rational, and there’s no point fighting progress, but nor should we ignore the value of a print. We may no longer print every photo by default, but this can actually be a good thing for printing. It is now about quality rather than quantity, and the pictures we choose to print deserve the best treatment.
The best part about that is it becomes a tangible memory for us. It is one of the main reasons why we became photographers ourselves. Being able to witness a family make time to come together for a photoshoot, gets us emotional inside and we just want it to be able to last forever for them.
There’s a quote from a photographer, Katie Thurmes, which goes something like this: “We take photos as a return ticket to a moment otherwise gone.” Have truer words ever been spoken?
Photo is proof that, for at least a moment, everything was truly perfect.
Swiping through a smartphone gallery to look at your snaps is still fun. But, it’s still no comparison to actually holding real, printed photos in your hands. It really does make the memories more tangible.
Also, one more reason why we need to relive the photography is because of the feeling at the moment when the print is delivered. Remember when you had to send your films to the photo store and wait for a couple of days for them to be printed. The anticipation to see your snaps was almost unbearable.
You can still achieve that feeling by getting your photos printed on wood! Unlike decades ago, you’ll only be waiting for a maximum of 5 working days to receive your photo prints.
And then, even after the anticipation of waiting for your photos to arrive, that feeling you get when you flick through your photos is second to none.
When you think about it, photos are actually a great gift!
Whether you get them printed on the wood, on a mug, on a calendar it doesn't matter. What really matters is that photos and memories make perfect gifts. They’re gifts that keep on giving.
Taking someone back to a special moment in time, you’re giving them that return ticket that Katie Thurmes describes so poignantly. You can’t really put a price on that. The value of the photo print or Photo Book may be fairly nominal, but giving someone that memory is priceless.